Published February 1997 by Natl Learning Corp .
Written in EnglishRead online
|The Physical Object|
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1 One more time – what is marketing. 3 Michael J. Baker Introduction 3 Marketing as a managerial orientation 4 Marketing myopia – a watershed 5 Life cycles and evolution 7 Marketing misunderstood 8 The marketing function 9 Relationship marketing 11 Summary 14 References 15 Further reading 15 2 Postmodern marketing.
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