Case studies in marketing organisation.

Cover of: Case studies in marketing organisation. |

Published in Berkhamsted .

Written in English

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Subjects:

  • Electrodyne (G.B.) Limited.

Edition Notes

Cover title.

Book details

ContributionsTrade Research Publications.
The Physical Object
Paginationviii, 34 leaves
Number of Pages34
ID Numbers
Open LibraryOL20201176M
ISBN 100904783065

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He obtained his PhD from the University of Arkansas in Dr. Clow has published over articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management/5(5).

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book interested in socially responsible marketing. The case studies presented in this book have been written by students reading the “Marketing et Stratégies Commerciales” Masterdegree at the ESG Management School (), closely supervised by their professors.

The amount of data provided has been considerably useful in the drafting of this book. We are grateful to these students. A case study acts a narrative, featuring real-world situations where certain products or services are used in a way that demonstrates thier value.

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This study shows that corporate purpose varies greatly according to the nature of firm ownership, and these differences can be least partly explained by the choices and compensation of the CEOs. The greater the pay gap between CEOs and employees, the lower the sense of corporate purpose within the organization.

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How to approach a case study Preparing case studies for class discussions and assignments Introduction Preparing a case study Preparing for and writing a case study exam Exam writing skills Exam strategies Answer formats Case study processes during the exam How to write a case study 4.

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Organizational Behavior; Political Economy; Conferences. Overview of Conferences; Accounting Summer Camp; Big-Data Initiative in Intl.

Macro-Finance; Rising Scholars Conference; Voices; Publications; Books; Working Papers; Case Studies; Centers & Research Initiatives. Overview of Centers & Research Initiatives; Center for Entrepreneurial Studies. Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.

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Timothy Calkins; View Details. Marketing plans are critically important tools for marketing .

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